A fresher image without forgetting the corporate iconography
Today we are pleased to show you one of our latest projects: the restyling of the corporate brochure of Mornico Legnami , an important company in the wood sector based in the province of Bergamo.
The brief for the communication project was clear: update the existing brochure with the addition of new content, without losing some of the distinctive elements that have characterized the company's communication for years.
For this reason, the choice was to work in continuity with respect not only to the corporate image, but also to the previous communication tool.
The photo with the 'impactful image of the wooden vault' has therefore remained as a signature on the cover, accompanied by a wooden house built by Mornico Legnami, to immediately contextualise the company's scope of expertise.
New fonts and icons, same brand feeling
The institutional colours have obviously remained unchanged, but not the use of fonts, which has abandoned a serif typeface for a more modern and legible stick font .
The use of icons specifically designed for each sub-service helps the reading of the different areas in which the company operates, accompanying the reader of the brochure in the discovery of the company.
Inside the printed material, many double pages provide an image-based reading of the concepts , starting from adapted drawings of real projects of the company.
Strong personality, no generic images
The result is a very personal brochure, which limits the use of database images to a minimum, thus promoting a corporate storytelling that shows the real life of the company , even if it does not always have suitable high-resolution images (as often happens in companies).
Thanks to Mornico Legnami for choosing our communication agency for this project, which allowed us to get to know a great company, made of technology, passion and great mastery of production processes related to wood.
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