Taste My Cellar: communication project of the new APP for booking visits to the cellar

Today we talk about Taste My Cellar, one of the latest projects created by our communication agency.

The aim of the project was to create an attractive identity declined on online and offline communication tools of an innovative App for booking visits to the winery, supporting the Client in the design (also strategic) of all communication elements.

Our marketing agency thus had the opportunity to visit with imagination the many wonderful Italian wineries, to condense the experience in the creative phase.

Naming & Branding

The Taste My Cellar App was born from the intuition of a historic IT company made in Bergamo ( CD Informatica ) to allow wineries to quickly implement a ready-made visit booking system, integrated with their own website, or separate from it (and inclusive of all the fundamental functions, such as the visit calendar and payment management).

To have a direct appeal to the target market, the brand " Taste my Cellar " was coined which, with a synaesthetic game, refers to tasting in the cellar, immediately communicating the function of the APP (the tasting) and the place of use (The cellar, or the wine cellar) .

Choosing an English-language name opens the use to foreign markets, while still remaining understandable for Italian customers.

New website

The next step was the creation of the App's online and offline communication, with the design of a new responsive and search engine optimized website. From a web marketing perspective, the new website favors easy navigation of the contents, with direct access to the possibility of requesting the demo on all pages, with a view to lead generation.

Social media integration and a newsletter subscription form complete the package of good "web marketing", together with texts, structure and images optimised for search engines.

Folding and Promo Postcard

The company presented the App during the latest edition of Vinitaly, thanks to a functional A5 format leaflet ( Download the Taste My Cellar leaflet ) accompanied by a promotional postcard dedicated to the marketing managers of the wineries present.

All-inclusive service without worries

As per Hangler Marketing Advisor style, the service included every phase of the communication design and creation: copywriting, graphics, programming and online launch, leaving the Client free to concentrate on their business.