Lead generation agency in Bergamo since 2008
Hangler Marketing Advisor is a lead generation and market research agency based in Bergamo.
Since 2008, we've been helping SMEs and B2B companies generate qualified sales leads through Google Ads, Meta Ads, LinkedIn Ads, landing pages, content, tracking, automation, and data analysis.
We don't work like a simple advertising agency: we enter the client's sales process, study the market, build measurable funnels, and optimize campaigns based on real results.
Lead generation, advertising, and data for businesses that want to grow.
Our primary focus is helping companies generate measurable business opportunities. We manage Google Ads, Meta Ads, LinkedIn Ads, and other digital campaigns, designing landing pages, messaging, content, and tracking systems consistent with the purchasing journey.
When necessary, we integrate market research and qualitative analysis to better understand customers, their needs, barriers, and decision-making motivations.
Lead generation
We generate qualified leads for B2B and B2C companies through digital campaigns, optimized funnels, and measurement systems designed to connect marketing and sales.
Advertising and funnels
We design campaigns geared towards generating sales opportunities, not just visibility.
Each channel is chosen based on the market, the purchasing path, the expected lead quality, and the company's ability to manage the contacts received.
Tracking and data
We measure what happens after the click: inquiries, qualified leads, opportunities, sales, and return on investment.
Where possible, we integrate advertising data, GA4, Search Console, CRM, email marketing, and offline conversions.
Market research
We use market research to understand customers, needs, barriers, perceptions, and opportunities.
This expertise allows us to build more robust lead generation strategies, because they start not only from platform data, but also from real market insights.
We are not a web agency that adds campaigns to the site
Many agencies start with the website, the creative, or the advertising platform.
We start from the process that transforms an unknown person into a business contact and, when possible, into a customer.
That's why we analyze your offering, market, competition, sales pipeline, lead quality, and available data before deciding which channels to use.
The site, ads, content, and tracking are tools. The desired outcome is a sustainable acquisition system.
We start from the commercial process
A campaign can generate leads, but if the targeting, offer, or sales management doesn't work, those leads won't become customers.
For this reason, we also analyze what happens before and after the contact request.
We combine marketing and research
Our experience in market research helps us better understand customers, their needs, language, and purchasing motivations.
It's a real advantage when we need to build messages, landing pages, and acquisition strategies.
We work for results
We monitor budgets, campaigns, conversions, and contact quality.
The goal is not to “do business,” but to help the company generate sustainable business opportunities.
We do not collect contacts.
We build acquisition systems.
Each project starts with an analysis of the market, the offering, and the commercial process.
We also use the Connection Funnel method, for which Massimiliano Hangler is certified, to analyze the different stages of the purchasing journey and build more coherent campaigns.
Then we transform the strategy into operationalization: channels, budget, messages, landing pages, tracking, dashboards, and continuous optimization.
01
Market analysis and objectives
We study the market, competitors, offerings, audiences, margins, available data, and the business process.
02
Acquisition strategy
We define channels, budgets, messages, landing pages, content, and operational priorities.
03
Campaign activation and tracking
We launch campaigns, tracking, content, automation, and measurement tools.
04
Lead and quality measurement
We monitor not only the cost per lead, but also the quality of inquiries and their impact on sales.
05
Continuous optimization
We use the data we collect to correct course, test new hypotheses, and progressively increase the system's effectiveness.
Le persone dietro Hangler
Massimiliano Hangler
Founder of Hangler Marketing Advisor
Hangler was born from direct experience in digital marketing, lead generation, and consulting for SMEs.
Over the years, we've seen a recurring problem: many companies invest in campaigns, websites, and content without a clear vision of the journey that transforms a contact into a customer.
That's why we've developed a more practical approach: market analysis, strategy, advertising, content, data, and continuous optimization all in one process.
Today Hangler works as an external partner for companies that want to grow methodically, without standard packages and without losing control over their results.
We work with a senior, direct approach to projects: clients aren't supported by a distant team, but by people who understand the strategy, understand the data, and participate in operational decisions.
The goal is to behave like an external marketing department: engaged, measurable, and accountable for results.
Platforms, customers and results
We work every day on advertising platforms, tracking tools, and lead acquisition systems.
Hangler is a Google Partner, Microsoft Partner, and Leadinfo Partner. For Meta, we work with a status agency and dedicated expertise in managing Meta Ads campaigns for lead generation.
These partnerships don't replace strategy, but they reinforce our daily work on the tools we use to generate, track, and optimize customer sales leads.
Lead generation is the process by which a company generates contacts interested in its services and products through advertising campaigns and digital tools.
Our goal is to help you transform these contacts into concrete and measurable business opportunities.
Each project starts with concrete objectives: generating qualified leads, improving the quality of requests, better measuring results, and connecting marketing and sales.
We don't collect badges: we use these tools every day to transform advertising budgets, data, and content into measurable business opportunities.
Lead Generation Agency for B2B and B2C Companies
La nostra sede è a Bergamo, ma lavoriamo con aziende in tutta Italia.
Our proximity helps us understand the Lombardy SME landscape, while our experience in diverse sectors allows us to manage complex local, national, and B2B projects.
We are a local and operational partner for companies in Bergamo, Brescia, Milan, and Lombardy.
For Italian companies, we are a team specializing in lead generation, advertising, tracking, and data analysis.
Want to know if we can help you?
If you're looking for a lead generation agency that works on strategy, campaigns, data, and lead quality, we can discuss your project.
We'll be transparent with you if we see scope for growth, which channels might make sense, and what conditions are needed for the activity to produce results.