Lead Generation Agency for B2B and B2C Companies
Lead generation services to generate qualified contacts through Google Ads, Meta Ads, SEO, and tracked digital campaigns.
Generation of qualified leads
Lead generation campaigns on Google Ads and Meta Ads
Leads tracked with dedicated dashboards
Cost per lead optimization
4.9 Google
In digital marketing since 2008
We do not collect contacts.
We build acquisition systems.
Lead generation is the process by which a company generates contacts interested in its services and products through advertising campaigns and digital tools.
Our goal is to help you transform these contacts into concrete and measurable business opportunities.
Informed question (Google Ads)
Latent demand (Meta, LinkedIn)
Optimized funnels and landing pages
Real Tracking
Post-contact automations
Our method
Connection Funnel applied to Lead Gen
Our lead generation service follows a structured process that starts with market analysis and ends with the continuous optimization of campaigns and generated leads.
01
Market analysis
Market analysis and purchasing path
02
Strategy & budget
Strategy and budget allocation
03
Landing & assets
High-converting page creation and creative
04
Ads campaigns
Google campaigns, Meta, LinkedIn Ads, Tik Tok Ads, etc.
05
Tracking & CRM
Advanced tracking and integration
06
Optimization
Continuous optimization up to cost per contract
Lead generation and automated contact management with AI
In addition to lead generation, we integrate automation tools to manage contacts quickly and efficiently.
AI appointment scheduling bot, integrated with calendar
Post-contact automations via WhatsApp and email
Simple dashboard to monitor generated leads
Who chose us :
The differentiating block
Your leads don't end up in a spreadsheet.
Easy-to-manage leads. More productive salespeople. No lost contacts.
Automatic dating bot
Reduces response time
Schedule directly in Google Calendar
Qualify the contact
He also answers on Sundays
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Post-contact automations
Increased appointment submission rate
Scheduled follow-ups
Automatic reminders
Instant confirmation emails
Simple dashboard in Google Sheet
No complicated CRM if you don't need it
Clear and readable KPIs
Contact status updated
All leads in one place
B2B and B2C Lead Generation
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B2B
We schedule appointments with salespeople
Advanced Nurturing
CRM Integration
Long sales cycles
Qualified Leads (MQL, SQL)
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B2C
Instant conversion
Rapid automations
Multi-channel remarketing
Shorter funnels
Volumes and CPL optimized
Tracking & Optimization
Every lead is tracked.
Advanced GA4
Custom events
Call tracking
Integrated monthly dashboard
A/B landing test
Continuous improvement of the site
Concrete results
Case Studies
Met Energia (b2c)
Problema: Espandere l’acquisizione di clienti retail in un settore dominato da competitor con grandi budget.
Strategy: Meta Ads campaigns + SMA (Google/Bing) + site UX optimization + AI agents for qualification + advanced tracking.
Steady growth in conversions
Average CR 2.61% on over 5 million impressions
Approximately 800 leads generated from the website
758 sales leads in 18 months from Meta
Alkam Eitchettificio (b2b)
Problem: Increase targeted leads for a traditional B2B sector with little digital presence.
Strategy: Connection Funnel + LinkedIn Ads + LinkedIn bot + SEO + email automation + Google Ads campaigns + Social Media Ads + integrated CRM.
Leads integrated into CRM with complete sales flow
+100% qualified leads
Webinars and vertical insights for lead nurturing
Qualified leads and profiled target
Trading educators (b2c)
Problem: Generating leads in a highly competitive industry with a funnel from scratch.
Strategy: Digital ecosystem from scratch with Connection Funnel, optimized website, SEO, Meta Ads, Google Ads + free event as a magnet.
Direct post-event sales opportunities
51.5% participation in free events
19% conversion rate on the landing page
365 leads generated in 18 days
Eko03, HACCP consultancy (b2b)
Problema: Assenza completa di presenza online e necessità di costruire lead qualificati da zero in mercato competitivo.
Strategy: Connection Funnel + market analysis + website + SEO + Google Ads + Meta Ads + content + conversion path.
Planned funnel with measurable KPIs
Integrated SEO strategy + campaigns
+150% Qualified Leads
Digital presence built from the ground up
DSGROUP Photovoltaic Systems (b2c)
Problema: Mercato affollato e competitivo, con grandi operatori forti e difficoltà a ottenere lead costanti.
Strategy: Connection Funnel + Wix Studio website + SEO + link building + Meta Ads & Google Ads on multiple channels.
Measurable and sustainable funnel over time
+313% organic traffic year over year
Peaks up to ~173 leads/month
Over 540 leads in 7 months
Oz Training Solution (b2b)
Problema: Generare lead qualificati in un mercato B2B verticale con una presenza digital non strutturata.
Strategy: Connection Funnel + SEO + Google Ads + Meta Ads + editorial calendar + webinar as an entry point.
Leads convertible into sales contacts and follow-ups
Webinars and content to increase potential customer trust
Funnel built with SEO and integrated advertising
+900 qualified leads acquired in the CRM
Why Choose Hangler
We're not a traditional agency. We work as a strategic partner, focused on performance, accountability, and measurable growth, not superficial metrics.
Senior Dedicated PM
The owner is always involved
No contractual obligation
We cost less than an in-house team
97% of projects with increased leads
Practical approach, zero fluff
Lead Generation Explained
Clear and direct answers to understand how leads are generated, qualified, and transformed into business opportunities.
A lead is a person or company that has shown interest in your product or service by taking a measurable action.
A marketing lead has interacted with the brand, while a sales lead is qualified and ready for direct contact with the sales team.
Cost per lead is calculated by dividing the total campaign spend by the number of leads generated.
Lead nurturing is the process of building a relationship with leads through targeted and consistent communications until they convert.
Leads are qualified by evaluating their interest, needs, budget, and level of readiness to purchase using defined criteria or scoring systems.
Lead generation on Meta collects user data through targeted ads and instant forms on Facebook and Instagram.
Within a CRM, a lead is a managed contact that includes data, interactions, and status in the sales journey.
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