Almost 200 leads per month in the photovoltaic market

An integrated digital project to attract qualified contacts and consolidate online presence

The Challenge

DSGROUP is a company specialized in turnkey energy solutions, operating in a highly competitive sector: photovoltaics and energy efficiency.

The context is crowded, with strong investments by large operators and the widespread presence of local companies that have been established for years.

The goal was clear: to consistently increase lead generation , stand out online and build an effective and measurable acquisition funnel.

The Strategy Approach

We have built a comprehensive system, working on multiple levels to maximize every stage of the user journey:

🔍 Connection funnel → Study of the ideal customer journey and definition of the levers to convert interest into real contact.

🌐 Website built with Wix Studio → A completely new project, custom designed after careful keyword research, with conversion-oriented copywriting and a structure optimized for SEO and mobile experience.

📈 SEO & link building → Technical and semantic optimization of the site, supported by targeted link building activities to improve visibility and authority.

🎯 Meta Ads & Google Ads Campaigns → Integrated strategy across multiple channels, with A/B testing and ongoing management by a Google Partner certified team.

Lead Generation: The Results

The joint work on the site and advertising has led to a constant growth in contacts, with a consolidated trend:

📋 Over 540 leads in 7 months , between forms filled out on the site and leads collected through Meta campaigns.

📈 Progressive growth , with monthly peaks of up to 173 leads in April.

🔄 Immediate restart after advertising breaks thanks to the solidity of the online structure.

SEO: organic visibility growing strongly

After the new site went live, SEO results showed a marked improvement:

🚀 +313% organic traffic in 12 months , going from 69 to 285 estimated monthly visits.📊 132 keywords positioned , many of which on the first and second page, confirming the solidity of the optimization carried out.

📌 Increasing domain authority , supported by link building and a steady growth in the number of relevant pages.

These results are the fruit of structured work, which began during the site design phase and was strengthened by an SEO strategy designed to consolidate over time.

The Value for DSGROUP

Thanks to this project, DSGROUP was able to:

✔ Position yourself as an authoritative and reliable player , even in a market dominated by competitors with large budgets.

✔ Build a truly functional sales site that generates leads, strengthens credibility and intercepts online demand.

✔ Monitor and measure each stage of the funnel , to continuously optimize performance.