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Fill out the form to receive the first 20 pages of the book on how to best choose or manage your web agency for free 💪🏻.
This book is written for:
🎯 Entrepreneurs and owners of small and medium-sized businesses who are looking for a web marketing agency or already have one and want to understand if it really works.
🎯 Marketing managers who want to have greater control over suppliers and strategies, without passively undergoing technical or creative decisions.
🎯 Anyone who has had bad experiences with agencies and wants to avoid repeating the same mistakes.
🎯 Those who think “digital marketing doesn’t work” and suspect that the problem isn’t the channels, but those who manage them.
🎯 Those who are not technical and want a clear and concrete guide to navigate quotes, metrics, reports and campaigns .
These are the sentences that go through the minds of those who should read the book:
“They sold me a beautiful website, but the customers aren't coming.”
“I pay every month, but I don't see any concrete results.”
"I don't know how to tell if an agency is really good or just good at selling itself."
"Is it better to use a freelancer or an agency?"
What Will You Find In This Practical Manual?
Advertising campaigns that don't work?
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You'll understand what to really expect from your site.
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You will learn how to choose the right agency.
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And how to protect yourself from shady agencies and disappointing results.
Confusion about budget, channels, priorities?
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Discover the right channels — break out of the vortex and see results, for real.
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Protect yourself on budgets and channels.
CHAPTER 1
What to expect from an agency
9
CHAPTER 2
Types of Agencies
31
CHAPTER 3
The Budget
43
CHAPTER 4
When You Don't Need a Web Marketing Agency
69
CHAPTER 5
How to choose the right agency
79
CHAPTER 6
When it is legitimate to complain
91
CHAPTER 7
The basics (to understand each other)
103
CHAPTER 8
Whose campaigns are they?
127
CHAPTER 9
The alarm bells
147
CHAPTER 10
The customer is not always right
151
Author
Massimiliano Hangler is a marketing and market research consultant and founder of Hangler Marketing Advisor, an Italian agency specializing in digital strategies and market analysis for SMEs.
With a pragmatic and results-oriented approach, we are committed to providing concrete and customized solutions to help companies grow in the digital landscape.
There's no need to challenge your agency to a duel. You just need to know what to ask and what to expect.
Max Hangler
Marketing addicted
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