Redazione

In recent months, agencies have been emerging in Bergamo (and elsewhere) that propose a very clear strategy: growth only through organic content on Instagram and TikTok , often accompanied by explicit criticism of agencies that use advertising. The message is simple and seductive: “the ad doesn't work anymore” “Today, whoever creates content wins” “just publish well and customers will come” The problem isn't that content doesn't work. The problem is confusing attention, engagement, and...

Many customer surveys are created for the wrong reasons: ISO procedures, a request from headquarters, “we need to measure satisfaction,” or—worse—the hope that customers will tell us everything is fine. The result is often predictable: absentmindedly filled out questionnaires, dashboards full of averages... and decisions made anyway "on gut feeling". This guide was born from the Hangler webinar of November 6, 2025 and starts from a fixed point: A customer survey isn't a survey. It's a...

In recent years, ethnographic research in marketing has become increasingly popular. However, many confuse it with interviews , focus groups , or simple "field" observations. The truth is that ethnography is a method , not a technique. And when used well, it's one of the most powerful tools for generating insights that don't emerge from surveys, analytics, or dashboards . In marketing, ethnographic research is used to understand people's real-world behaviors in their everyday context,...