Redazione

Lead generation on Meta Ads is one of the most popular activities used by Italian companies looking to collect contacts online. The reason is simple: compared to other channels, it allows you to reach many people, show an offer even to those who aren't actively searching, and collect leads very quickly, often directly on Facebook or Instagram. This ease, however, is also its main problem. Generating a lead on Meta doesn't automatically mean generating a sales opportunity. And cost per lead...

The way data is collected online has changed dramatically in recent years, although this change is often not immediately visible in dashboards. Campaigns continue to generate clicks, leads pour in, platforms show conversions. Everything appears to be working. In reality, beneath the surface, an increasingly significant portion of data is no longer being tracked. The point is not technical, but economic: today many companies are making marketing decisions on the basis of incomplete data....

Something has been happening in recent months that many companies are aware of, but are struggling to understand: people search for information, get an answer… and no longer click on any site . It happens on Google, it happens in reply boxes, it happens more and more often directly within tools like ChatGPT, Gemini, or Perplexity. From here comes a term that until recently did not exist: AI visibility . The problem is that almost everyone talks about it assuming you already know what it...