Redazione

Something has been happening in recent months that many companies are aware of, but are struggling to understand: people search for information, get an answer… and no longer click on any site . It happens on Google, it happens in reply boxes, it happens more and more often directly within tools like ChatGPT, Gemini, or Perplexity. From here comes a term that until recently did not exist: AI visibility . The problem is that almost everyone talks about it assuming you already know what it...

In recent months, agencies have been emerging in Bergamo (and elsewhere) that propose a very clear strategy: growth only through organic content on Instagram and TikTok , often accompanied by explicit criticism of agencies that use advertising. The message is simple and seductive: “the ad doesn't work anymore” “Today, whoever creates content wins” “just publish well and customers will come” The problem isn't that content doesn't work. The problem is confusing attention, engagement, and...

Many customer surveys are created for the wrong reasons: ISO procedures, a request from headquarters, “we need to measure satisfaction,” or—worse—the hope that customers will tell us everything is fine. The result is often predictable: absentmindedly filled out questionnaires, dashboards full of averages... and decisions made anyway "on gut feeling". This guide was born from the Hangler webinar of November 6, 2025 and starts from a fixed point: A customer survey isn't a survey. It's a...