Redazione

Many companies don't just have an online visibility problem. They have a deeper problem: Google, generative AI, and customers don't always understand what they're selling in the same way. When this happens, traffic becomes more generic, campaigns generate less consistent leads, and positioning gets trapped in overly vague categories. The problem is that internally the company knows exactly what it's doing, but the market doesn't read intentions. Google doesn't read intentions. Generative AIs...

Lead generation on Meta Ads is one of the most popular activities used by Italian companies looking to collect contacts online. The reason is simple: compared to other channels, it allows you to reach many people, show an offer even to those who aren't actively searching, and collect leads very quickly, often directly on Facebook or Instagram. This ease, however, is also its main problem. Generating a lead on Meta doesn't automatically mean generating a sales opportunity. And cost per lead...

The way data is collected online has changed dramatically in recent years, although this change is often not immediately visible in dashboards. Campaigns continue to generate clicks, leads pour in, platforms show conversions. Everything appears to be working. In reality, beneath the surface, an increasingly significant portion of data is no longer being tracked. The point is not technical, but economic: today many companies are making marketing decisions on the basis of incomplete data....