The pandemic, with its associated lock-downs, has severely affected the restaurant sector. It is therefore necessary and vital for businesses to reinvent themselves, stay in touch with their customers and in any way possible continue to do business, despite the sudden changes in regulations.
Safe and informed
It is important to keep up to date with the Covid-19 situation and related regulations, in order to adapt your restaurant and services.
Also make sure your employees are fully aligned on the precautions they need to take to safeguard themselves, their colleagues and customers.
Transparency
Inform your customers: provide clear and up-to-date information about your hours,
about delivery, takeaway. Use your Facebook and Instagram page (and website) to communicate updates about your delivery/takeaway options. How does it work? How far do you deliver? How to order? How to pay? Explain all the details clearly.
Remember that you can pin important posts to the top of your Facebook Page for quick viewing.
Reinvent your marketing strategy
In this period, people have become accustomed to updating themselves on digital channels to stay informed.
How you communicate and address this situation now will impact how people perceive your brand in the future. In times of uncertainty, consumers expect companies to act as responsible community leaders.
From a strategic marketing point of view, consider a communication that develops on multiple channels with a wide coverage and since the situation can change rapidly, choose the most flexible channels rather than investments in static communication supports.
Takeaway and delivery
When considering takeout and delivery options, first check that the services do not conflict with current regulations and make sure you follow all necessary precautions to ensure they are carried out safely.
Make sure you explain every detail about these services on all your channels , whether through social media, your website, sending newsletters or text messages to your customer database, or with sponsored campaigns (both Google and Facebook Ads) to reach new potential interested parties.
Gift cards
Given the uncertain times for your restaurant, consider creating gift cards : this way your customers have the opportunity to support you and get a discount for when it will be possible to fully use your services.
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