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Conscious and Latent Demand: The Differences



There are some web marketing concepts that radically change the way you choose the tools to use and the results , focusing on the right strategy.

One of these is the difference between conscious and latent demand online , namely the understanding that not all potential online customers are the same.

Discover the concept that weighs 90% in strategic choices

In this video, taken from the footage of our interventions within a complete cycle of free seminars , I will explain in a few minutes the differences between the two types of online questions (i.e. potential customers) and the impacts that these differences have on your digital marketing.

The video is #2 of a series dedicated to choosing the right web marketing tools available to SMEs.

The first video posted last week was dedicated to clarifying the real impact of web marketing in SMEs, contextualizing the Italian panorama with official data.

As always , if you have any questions or doubts, you can clarify them by commenting below or contacting us via Facebook or Instagram and we will be happy to help you.

Enjoy!

 

Video Transcript:

well if you remember the path we proposed now I'll give you the information on the macro categorization of the two types of demand that you find online demand means possible customers market demand possible buyers for your company latent demand the girl who sleeps versus conscious demand the girl who scellularazza do you have any idea what the difference is one has a sort of problem a desire that she wants to remedy the other doesn't simply could be in target with respect to the products you want to sell to this person have I explained myself clearly? another mistake we often see made is that of working on the latent demand as if it were conscious ok if any of you have ever tried to spend the budget on Facebook on Facebook campaigns someone raised their hand before you could decide to go and target for example a person who sells sun creams for children goes to target mothers who have children up to 8 years old is everything clear so far? My brand can be either a well-known brand and then the game is easier but if I have a well-known brand it is probably not me who sells it because I am a humble reseller or a private brand my brand what is done is to propose the brand directly to the mother saying she has a child she will use

my sunscreen is a reasoning is plausible? It is the main mistake because you are going to work on a person who does not know you and therefore will not trust you and will not buy different is if this mother has searched online organic creams for children right probably it is already

at a stage where he has decided to buy the cream he is probably in a stage where

it is open to evaluating brands that will not be Nivea... now I don't know the cream brands

why is he doing a search are we there? if you have understood this for me you have understood 90 percent of digital marketing and you have removed the possibility of making really gross mistakes in spending the budget let's go deeper the conscious question is asked by all users

that are actively looking for what they need to satisfy their needs, it is not said that they have already come into contact with your brand that they already know it but they are looking for something or someone who can help them, we will see that they can look for a

solution to a problem ok they can search for a product they can search for information there are different types of research but I am actively searching ok this thing in detail means using google adwords google ad differently sorry I'll continue for three years and I will still call it what it was called or seo because adwords and seo are very often used equally but different moments must be exploited for questions then we'll go into detail I'll go for

degrees latent demand is made up of all the people who could be interested in your products and services but don't know that they exist or don't know that they can satisfy their needs it seems to me that afterwards there are also some visual examples so question, are there always both in every market? In some cases for some markets where maybe the product is new or where a solution is not known there is no conscious demand there is no online research ok in those cases you have to know that there is no conscious demand and act with other digital marketing tools because you have to go and work on the latent demand make yourself known and gradually lead them to become aware that you can solve a problem for them

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