Not everyone knows that B2B online exports already generate 28% of all Italian exports, for a value of 146 billion Euros.
In this scenario you have probably wondered how to sell with Alibaba.com to capture this demand for Italian products from all over the world, in addition to other questions such as:
What are the growth opportunities in the B2B digital market?
What are the most requested Italian products abroad now?
What are the characteristics (sectors and organization) of companies that want to start exporting thanks to a marketplace? What is the profile of the company targeted by Alibaba.com?
What is the investment required?
What are some tips for making the best use of Alibaba.com?
Not sure what it is? Alibaba.com, the first business unit of Alibaba Group, is a leading global B2B e-commerce platform that aims to make it easier for people to do business anywhere in the world .
Launched in 1999, Alibaba.com is committed to providing all e-commerce services including: providing businesses with tools to reach a global audience for their products and helping buyers discover products, find suppliers, and place orders online quickly and efficiently. Alibaba.com has millions of buyers and suppliers from over 200 countries and regions worldwide.
Some numbers on Alibaba.com
+ 40 million active buyers worldwide
+ 340 thousand product requests every day
ability to export to 190 countries
Automatic translation of your content into 19 languages
The video also explains how to make yourself visible to these buyers and what the best practices are for success, as well as some case studies of Italian SMEs.
Not sure if this B2B marketplace is right for you? Ask for a free consultation or comment on the post with your sector and I will try to give you specific data for your products 👇🏻.
What do you need to do to start selling on Alibaba?
Here is a summary of the activities required to start selling on Alibaba.com:
Create a minisite and a company profile
First, it is important that your company is registered on Alibaba.com and has a minisite and a company profile that allows it to properly present itself to buyers.
When you register, you need to provide basic information to the platform: What kind of company do you have? Where is your office located? What products do you focus on manufacturing or distributing? How big is your company? What regions of the world do you target for sales?
All this information is useful to complete the company profile and make it transparent and credible in the eyes of potential buyers.
Along with your business profile, you also have the option to build and customize your own mini-site. This is a section of the Alibaba.com website that is entirely dedicated to showcasing your products, manufacturing, testimonials, and more.
In short, it is a place where you can showcase everything that makes your business unique and special by uploading product sheets that must be as complete as possible.
Product uploading and optimization
After completing the first step, you need to start selecting and uploading the products you want to sell on Alibaba.com.
Basically, it is best to list at least 30 products. But in each of the product categories on Alibaba.com, the rules are slightly different.
Therefore, this number may be lower or higher depending on the class in question. Therefore, do not worry if you do not have 30 products available. It is always possible to make ad hoc considerations based on the area of intervention.
When uploading, make sure that the products are described in detail, placed in the most important categories and that the images are of sufficient quality. In addition, it is important to choose a product name with the right keywords to obtain a high position in the list of results generated by the algorithm that regulates the platform.
This is necessary to get visibility of your product pages and therefore a constant number of visits.
Find interested buyers
To get to the actual negotiation stage, you need to use all the channels offered by Alibaba.com to contact buyers.
While it is important to respond promptly to messages sent by buyers who have independently found your product on the platform, it is equally important to actively seek out opportunities, using a section where suppliers, not buyers, offer their products.
After your first contact with an interested buyer, don't forget to nurture the relationship. You can join the conversation in the Alibaba.com messaging section or by downloading the app to receive notifications directly on your smartphone.
Improve the positioning and visibility of the company on the platform
It is possible to work with the "score" (Provider Index) attributed to each company on the platform. It is on a scale of 1 to 5 and is calculated based on elements such as product presentation, speed of response to buyer messages and traffic generation to product magazines.
The higher the score a company gets, the better visibility and good reputation it and its products get on the platform. Therefore, it is very important to try to ensure that this score increases continuously throughout the time spent on Alibaba.com.
Improve performance with keyword advertising
Of course, you can always do more to better promote yourself on Alibaba.com, such as using the possibility of carrying out marketing and keyword advertising activities, the purpose of which is precisely to improve the performance of companies on the platform.
Although this is not the first step to selling on Alibaba.com, it is certainly highly recommended, also to direct your visibility in the countries of your greatest interest and maximize your results.
Thanks to the partnership with Alibaba.com we can help you manage these activities, maximizing the results you can achieve thanks to the marketplace.
Request a free consultation for initial feedback and to receive information on the demand on Alibaba.com for products like yours 👇🏻:
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