Facebook is a fundamental tool for reaching your potential customers and intercepting latent demand in your market (i.e. people who could potentially buy your products).
If you don't know how to move in the management of Facebook pages, don't worry: we have decided to start a video column on the 5 mistakes to avoid in the marketing management of pages.
One of the first mistakes that are made and that we analyzed in the first episode is to stop publishing when you do not get the desired results , thus bringing a bad reputation to the visitor of the page who sees a poorly and little updated page.
The mistake of stopping publishing is also linked to the fact that sometimes you tend to publish a lot, too much for a few days and then not publish for the following days-weeks.
But how to solve this problem and avoid making the mistake? Find out with our video.
Video Transcript:
With this video the column "Facebook marketing - the 5 mistakes to avoid" was born. We will address the main mistakes that can be made on a Facebook page and in its management. After an initial enthusiasm, one of the biggest mistakes is to stop publishing because with Facebook you do not get immediate results, you need to create an editorial plan to avoid giving a negative image. What does an editorial plan for a Facebook page consist of? You need to understand why you choose to open a Facebook page, identify the values that you want to communicate about your brand, map them and create an editorial calendar in which these are communicated, in which the brand's philosophy is also communicated, in which the characteristics, services and values of your products/services are also communicated. Populating your Facebook page is an activity that must be done with accuracy, in order to achieve the objectives set. Another mistake not having an editorial plan is to publish intermittently: for 2-3 days you are in total silence, then for two days you publish tons of content, then another week of silence, thus leaving the reader high and dry for too long, without continuity and another negative image that can be given to the brand.
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