With the second episode of our video column on the 5 mistakes to avoid in the marketing management of Facebook pages, we move on to a second very common mistake: not investing in our pages.
The error starts from the consideration that on Facebook a page without investment reaches only a few users and a small percentage of its fans, thus dispersing the potential of the published content.
However, the strategy must not be focused on buying fake users and likes for the page, because if on the one hand they increase the "numbers" of the page itself, on the other hand they do not create interactions and remain in practice only numbers, without bringing positive aspects to our business.
Discover together with our video and our column how to move in the world of Facebook pages and what are the mistakes to absolutely avoid.
Video Transcript:
Here we are for the second appointment of the column "Facebook Marketing - 5 mistakes to avoid". The mistake we will analyze today is not investing; it is necessary to allocate a budget to create sponsorship campaigns for both the page and the posts. Why do it? A page only organically reaches a few users and only a small percentage of its fans, so without campaigns you will not reach your entire fan base and also new potential interested customers. However, it is best not to buy likes for the page, fake users, because these will not bring an interaction, but only a number. It is necessary over time to build a base of real fans who can interact with our posts and are interested in the content we publish. After having done these campaigns it is always necessary to look at the metrics and analytics of these, to understand what works and what has not worked, and above all what our users have shown interest in and what they do not like. One of the fundamental factors of campaigns is their tracking, how it works: with Facebook, for example, you can install a pixel on your website that monitors conversions from the Facebook page to the site directly, so you can calculate your investment, if there is a return, how many users come from Facebook campaigns, what they do on the site and if they buy directly from a campaign. All these rules apply to both the Facebook page and the Instagram page, both social networks must always post interesting content, always try to involve new potential customers and all objectives must always be tracked. For any questions, do not hesitate to write all your doubts in the comments below and we will answer you.
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