Thank You Pages are truly effective opportunities to show appreciation to your contacts, prospects, or customers for completing an action on your site.
Literally thank you page, it represents a real resource if you do Web Marketing activities.
Not bad, right?
Now let's get into the details: in this article I will illustrate the potential of this tool.
What is a Thank You Page?
Let's take a step back.
The Thank You Page is a page on the Website to which a user is redirected after performing an action induced by your exhortation, also called a call to action.
This strategic moment is very important because it defines the boundary line and above all the transition from being an ordinary user to becoming a qualified lead.
The actions to which a user can respond are different, for example: filling out a form to sign up for a newsletter or an event, completing a purchase, signing up for specific services, registering on the site and many other actions.
I'll give you a specific example:
A user finds content that we have shown interesting, deciding to download, for example, a free guide in exchange for their data. This is where the Thank You Page comes into play.
The goals of this page are:
Thank the user for the action he has taken and for the trust he has placed in us
Involve him in your content
Indirectly push the user to perform new actions
Establish a relationship
The element of trust is an important concept to consider because often, a user who arrives on the Thank You Page is a subject who, after having performed an action, already feels that he has established a relationship of trust and therefore is less wary of what you want to propose to him.
For this reason, the thank you page proposes further interaction gaps with the aim of further guiding the user to shorten the distances between him and your business, demonstrating that you are the only solution to his problems.
Also remember that, as mentioned above, Thank You Pages are pages that represent the final step in the conversion process , so the number of users who land on this page will reflect the number of conversions.
Some tips to follow
Using Google Analytics is essential to better understand the channels that worked best, brought more traffic and converted . In addition, we will be able to analyze in detail the path that the individual user took before reaching the Thank You Page.
To do all this, you need to set up a goal in Google Analytics , which has the task of calculating the percentage of visitors who reached the landing page.
The Structure of the Thank You Page
A simple thank you message is not enough, dedicating an entire page to thanking is very important, both on the user side and on the tracking and conversion side. Below I give you an example of a Thank You Page structure and the elements that absolutely cannot be missing.
Thank You . Remember: the Thank You Page is a page designed to thank the user for their action.
Explain . Recap the action taken by the user, without ever promising something you cannot do, for example: if a user has signed up to your newsletter to get a discount code, remind them that they will receive it within and no later than two hours, without disappointing their expectations.
Provide additional content. Redirect the user to new actions or content that you are interested in promoting
Link to Home . Make sure there is a link always visible to encourage the user to take new actions.
Just a little extra attention can make a difference. Have you started working in this direction? Do you find the thank you page useful?
If you have any questions about how to use Thank You Pages, you can ask your questions below or in our closed Facebook group .
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