Email marketing remains one of the web marketing channels with the best cost/benefit ratio , provided that the right tools are used.
It is in fact increasingly easy to ruin your email marketing strategy due to technical errors (easily correctable) that cause our newsletter to end up in the recipient's spam folder, or worse, that block it at the source without us realizing it.
Email Marketing: Technical Tricks to Avoid Ending Up in Spam
For this reason, we interviewed Alessandro Bellosi , an IT expert and owner of CD Informatica , to understand with him how to improve the technical aspects of our newsletter marketing activity and our direct e-mails .
The result is a series of video pills that we will publish every Monday on our Facebook page and on our YouTube channel .
#1: Find out what the most common mistake is made by companies using email marketing
In the first pill we discover the most common mistake.... does your company make it?
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