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Instagram Engagement Rate: What It Is, How to Calculate It, and Why It Matters


At the beginning of November 2018 we held a free seminar in Bergamo, on the correct use of Instagram in small and medium-sized businesses (if you want to be informed about the next free web marketing courses , sign up to our newsletter ).


One of the fundamental concepts we talked about is the interaction rate (or engagement, in English) of an Instagram page, and its importance.


Why is it important?

In addition to using paid bots to increase followers , it is good to know that to grow your Instagram profile it is essential to know and monitor the Instagram Engagement Rate .


What is it?

You can see it as an indicator of the effectiveness of your content, and in particular how interesting what you post is to your followers.


Here's what this indicator should be depending on the number of followers your Instagram page has:


Instagram engagement rate

Find out in the video how to calculate it and subscribe to our blog or our newsletter to be informed about the publication of the next videos dedicated to how to increase your engagement rate.

 

Transcript of the video speech:


First point is the engagement rate which is the driving force of

your whole profile and I will explain to you

why exactly determines the quality

of your profile not in terms

graphs but how do you relate to the

people who follow you or potential interested parties

so it is the ratio between the number of

followers and interactions on your

photo/video with this calculation

mathematical you understand if you are doing

things are good or absolutely not

I'll give you an example, it's calculated with various online tools, there are some

there are several I gave you the name of

one called ninjalitics inserted

your profile and automatically makes you

calculating what the engagement rate is

I gave you some examples

the first one is nike's instagram profile

which has an engagement rate of 0.71

very low percent and then I'll explain to you

because the second is the low profile of

chiara ferragni who has a 2.81 percent

and the application already gives it green so

good the third one is to make you understand that

even small profiles with 877 followers

Here too, you have to look at the rate

of engagement not only chiara ferragni with 15

millions

This has 877 followers and an engagement rate of 9.43 percent

here is a rule the more profile is smaller

the higher the engagement rate must be

high always math the bands are

under 1000 followers is recommended

have an eight percent engagement

if you are in these numbers you are doing

well the more you go up in the number of followers

the more the pace obviously decreases in

based on the result you get with the

online tool ninjalitics but there are

there are a million of them

you can understand if you are doing well or badly

why is this thing important why

the engagement rate is strictly

related to the algorithm Max has already anticipated what the algorithm is this

engine that moves Instagram and determines

what is your visibility

in a nutshell as I say lately

since the logo change it has not only been a

Instagram logo change but there was

there is also no change in the algorithm

given to know exactly how it works

the algorithm because it is not revealed to us

it is known that the algorithm now

rewards the most engagement

you have more nor generate because

the algorithm works like this so it is

precisely the function with which you acquire

more visibility and get new followers

and views precisely I was saying no

can you know what the exact factors are

that influence him Instagram has never

revealed however we know that it is a

circular factor plus gene interaction

and more automatically all my posts

they receive visibility therefore

I will talk exactly about how to increase

questio engagement, every action aimed at increasing

the engagement

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