Before we talk about marketing, do you know Tik Tok?
Tik Tok is currently the most downloaded application in the world, with approximately 800 million members . It is a social network mainly based on the creation of entertainment and short-term videos with a vast variety of content: the topics range from recipes, travel tips, how to, industry tips to many other types.
To date, over 62% of users registered on the platform come from China, however the trend of registrations in Europe and America is growing very strongly , which makes it one of the most sought-after platforms for companies that intend to develop their business on this social media, establishing themselves as pioneers of a very promising new digital channel.
The app, born from the merger with Musical.ly, owes its success to the use of short videos created mainly with musical trends, filters and unique effects directly on the platform . As with the main social networks such as Instagram and Facebook, it allows interactions between users with the aim of generating reactions (likes, comments, duets...) but above all a following or followers.
Creating an account is really very simple, after downloading and registering, you can start enjoying the contents generated by users in the “For you” section; from your profile, once you have entered your personal information, you can start creating your videos and interact with other users, including your “friends”.
How to do marketing with Tik Tok?
One of the winning features of the application is the possibility of enjoying video content quickly and easily, a means of communication that requires less effort and keeps you glued to the screen .
Creating your own channel and producing videos relevant to your business is just one of the possibilities for marketing with tik tok: working with influencers, spreading content, advertising are just some of the possibilities.
Today, many companies are launching into this new communication channel for marketing by collaborating with Influencers to expand their potential audience and applying the already well-known hashtag strategy.
A value to take into consideration is, as with all marketing strategies, the target audience: knowing the habits and needs of your target will help you reach your audience, but if you intend to expand it and creatively innovate your communication, then you are in the right place.
“TikTok For Business is where you can unleash the creative side of your brand. A totally immersive and unbiased world, where every point of view can find its audience”
This is how Tik Tok positions itself towards companies that intend to market on the platform.
Advertising on Tik Tok is simple, they say...
Like the most famous online advertising platform (Facebook), Tik Tok sets up its campaigns on four steps: objective, audience, target budget and ad creative.
Choose your goal: increase website traffic, increase app installs, increase online sales, or attract new sales leads.
Select your audience: Create custom audiences or lookalike audiences to re-engage and reach profiles similar to your customers.
Define your daily or overall budget.
Design your ad with videos or images.
Measure the results achieved: monitor and optimize your campaigns starting from the data they have generated.
The key phase of using Tik Tok for marketing is precisely the definition of a correct digital marketing strategy : planning the contents and studying the format to involve users is the starting point.
If you want to find out more about Tik Tok Ads and the new features presented at Tik Tok World, read this in-depth article we wroteby clicking here
But be careful, classic corporate advertising videos have no place in Tik Tok , creativity is the necessary condition to ensure that users do not passively enjoy the contents of your business, inviting them to create videos related to your product or service and expand its notoriety.
Another important tool for a good TikTok marketing strategy is the use of hashtags , useful for categorizing your content for a specific theme: yes to company hashtags but also to hashtags already created and positioned for topics related to your brand.
Tips for Creating Creative Content on Tik Tok
Fonzies Italia and #unestatedaleccarsiledita
I want to tell you about the Fonzies advertising campaign launched through online and offline tools including Tik Tok, called “A Finger-Licking Summer”.
A few simple steps to invite users to buy, play and win in a contest with fun and engaging placements: an operation born to position Fonzies as the brand of the summer.
In short, the “A Finger-Lecking Summer” activation is developed at 360° to cover all the relevant touchpoints for the target: digital, on-field events and point of sale.
With this initiative Fonzies has become very popular in the platform's videos, becoming viral in a very small channel that for days now has been inviting users to take part in the event.
Tampax Italy
Another Italian brand that has decided to develop its marketing strategy also on Tik Tok is Tampax. Tampax is experimenting with new languages to talk to women . The selection mentions the contents with Carlotta Gilli, an Italian paralympic athlete who talked about her races and how Tampax is an ally during the days of the cycle.
The campaign was a huge success, demonstrating that the TikTok community is positively affected by authentic stories.
Tampax is also publishing a series of videos with Silvia Buratto (influencer and Content creator) where the most classic myths about the internal tampon are debunked.
Prada and #Pradabucketchallenge
Even luxury brands like Prada have challenged the community to show off their style, creating original content wearing the hat made of the innovative Re-Nylon fabric. The #PradaBucketChallenge has seen the participation of some of the most famous creators and the astonishing results of the campaign have led to more than 7 billion views in just 7 days since its launch.
If you are wondering what challenges are , don't worry, it's not impossible, they are nothing more than "challenges" between active users, also sponsored and launched by the brands themselves, which involve the creation of specific content also aimed at sponsoring a product or service.
Conclusion
Have fun creating creative content and expand your marketing strategies with new social channels and find new potential customers.
The challenge of new communication channels is precisely this: selling is not the point of arrival but the starting point to implement a strategy of sharing and above all interaction.
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