'+80% of contacts with a Google Ads campaign that is SME-proof

Do you think that to get results you need thousands of euros per month?

No! It is not like that, and we will prove it to you with this case study:

Price Service is a local company that operates in signage and with a "simple" Google ads local campaign and small adjustments on the website was able to generate +80% of contacts in less than 3 months.

The customer

PriceService is a company that deals with the sale of road signs, both horizontal and vertical , both standard and customized, in addition, it also offers audits to improve the internal signage of companies.

However, despite the company's good reputation, the number of leads generated through the website was very low. The Price Service team contacted us to improve the situation and increase the number of leads generated .

Initial analysis

After an initial analysis of the PriceService website, we helped improve the site structure and added pages, sections and descriptions to make the navigation experience easier and more comprehensive.

The company had never used digital marketing tools before, but today it has a foundation for solid business growth in terms of customers and revenue.

How to increase leads generated by your website?

Here is the dedicated article

Keyword research for campaigns

Following the addition of touchpoints on the site, our approach was to carry out a sector keyword research to have the correct strategic vision and set up the creation of Google campaigns on the aware demand.

Google Ads Campaigns

After the analysis done with the keyword research we activated a Google ads campaign structure based on the two main sectors in which the company operates and which captures the search intents related to the service offered and in the vicinity of the company.

We selected keywords relevant to the company's business and focused on creating engaging and relevant ads and worked hard to optimize the campaign and maximize results.

These campaigns, as always, are associated with a Google Ads campaign on the Display Network for retargeting .

Are you a local business?

Read the dedicated article on Online Advertising for Local Businesses

Results

The results of our campaign and website improvements have been very positive. The number of leads generated through the website has increased by 80% in just three months.

Additionally, the conversion rate of users who visited the website increased and conversion costs decreased by 25% .

These results allowed us to demonstrate to the company the value of our work and its potential to increase their contacts and conversions.

Conclusion

With small changes to the website and a well-planned Google Local campaign, we were able to help PriceService generate a consistent number of leads and increase their user conversion rate.

This case study shows that even small changes can make a big difference and that a well-planned Google Ads campaign can lead to remarkable results.

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