SEW-Eurodrive: Listening to the Customer to Grow Further

A research to strengthen the relationship with the market and enhance the customer experience

The Challenge

SEW-Eurodrive is a global point of reference in the sector of gearmotors and industrial automation, always appreciated for the quality and reliability of its products and services.

In a constantly evolving market context, the company has chosen to further strengthen its listening capacity, with the aim of enhancing the relationship with customers and responding more effectively to their needs.

The Research Approach

The project involved an integrated approach to a customer survey , involving customers from different segments and roles. The survey was developed on three levels:

• 📊 Quantitative survey (CAWI + CATI) to collect structured feedback from a large and representative sample.

• 🎤 In-depth interviews with strategic customers, to explore medium-long term visions and needs.

• 🛠️ Creative workshop with a select group of clients, dedicated to co-designing ideas and insights to further evolve the collaborative experience.

The research was conducted by a team composed of a project manager and two senior moderators , with consolidated experience in the B2B and industrial fields.

The Added Value of Research

The activity has allowed SEW-Eurodrive to consolidate the dialogue with its customers and to gather new stimuli to continue improving:

✔ Strengthening the partnership relationship.

✔ Confirmation of the perceived strength of the brand and its distinctive values.

✔ Useful tips to make the customer experience even more effective and consistent with market expectations.

✔ Useful insights to support future development strategies.

The Impact for SEW-Eurodrive

The research represented a precious opportunity to further enhance the relationship with the market and nurture a shared vision of the future, based on listening, innovation and service excellence.