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New site positioning: SEO project for Tech Camp Polimi (+1134% traffic in 12 months)

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New site positioning: Tech Camp Polimi (+1134% traffic in 12 months)

January 2021

This project starts from the well-made creation of a high-performance and structurally correct Wordpress website by web designer Federica Sibella. And when we talk about SEO optimization of content, that's no small feat!

The project was born from the need of the Politecnico di Milano to position the pages of the new website of its summer school in the STEM field in the first results of Google searches.

First of all, keyword research


As always, first of all, we analyzed the target market, the competitors and the keywords used by parents and kids to search for summer schools or to find summer science courses, including specific search topics related to the courses offered.

This first analysis called "keyword research" and allowed us to think in strategic terms with the client to evaluate which SEO objectives were achievable by mixing:

  • the availability of time to help us create new content

  • the possible use of Google Ads to test the conversion rate of keywords before working on them

  • small "tweaks" to the website in terms of structure and necessary plugins

  • the need for inbound links to increase website authority

results


The on-site optimization work, combined with web PR to be linked from other websites, achieved the desired results, increasing the website traffic in two years for both commercial and informational keywords:



site traffic graph

Recommended readings

- what is SEO

- all the advantages of ending up on the front page

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