The most common request we receive, sometimes formulated with a bit of desperation, is the following:
How can I increase the leads generated by my website?
Well, last March 4th Massimiliano Hangler held a free webinar on this very topic, focusing on the aspects to check when your site does NOT generate contacts .
This has led to a small control procedure that you can easily apply in your case if your lead generation activities are not bringing the desired results, to identify any gaps in your website.
What you will learn by watching the video above
Above you can watch the recording of the webinar, in which you will learn:
How to check that your pages are consistent with the search intent of potential customers, with a nod to keyword research
How to Read Google Analytics Data to Spot Content Gaps
What essential elements should be present on your website pages?
What "tricks" to use to find the contacts of website visitors
The role of retargeting and an alternative to generating contacts within the website thanks to lead generation campaigns via Facebook Ads, Linkedin Ads , Tik Tok Ads , etc.
If any content is not clear to you, I remind you that you can ask questions for free in our Facebook group Marketing for SMEs or in the comments at the bottom of the page 👇🏼. If you want to receive the webinar slides, write to us at info@hangler.it
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