Website for TQSA
Project Tags
The starting situation for this project was very common: a "showcase" website in WordPress that over time no longer reflected the evolution of the company , both in terms of services and identity.
Our contribution was to carry out a sector keyword research , establish the correct tree structure and proceed with the restyling of the website (here you can find a video to understand if yours needs it )
The customer
We are talking about TQSA , a Lombardy-based consultancy company for corporate security and for the certification of company processes that over the years has gained an important market position in the segment of manufacturing companies.
The sector, however, is tough and technical: more or less everyone communicates in the same way , with images relating to a sector that, objectively, does not lend itself to being "told".
The technical choices
Let's start with the technology chosen for the new website , that is Wix (we are Wix Partner).
If you are wondering why Wix over WordPress you can read this in-depth article.
The company now has a website which:
It does not require any maintenance (such as version updates, plugins, security, etc.)
It is editable without the need for HTML code in all its parts
It is fully integrated with advertising and tracking platforms
It has low running costs
It is GDPR compliant
The stylistic choices
As for the general graphic style, the focus was on simplicity of use and elegant combinations, but differentiating itself with a study of the images (following an ad hoc photo shoot) that portray TQSA staff associated with elements of daily work.
The result, which reflects the company's relaxed working atmosphere, is a website that stands out clearly from the competition in terms of emotional impact , because it is the company's own people who accompany the visitor through the various sections.
Do you like it? Don't like it? Write it in the comments 👇🏻