MYSTERY SHOPPING AGENCY
Need data to monitor your employees performance? Need to investigate the shopping experience in your stores or in the competitors ones? Then, you need to run a mistery shopping investigation, provided by our agency.
Mystery shopping is the most suitable method to measure the overall shopping experience, thanks to a mystery shopper; he/she gets in contact with the staff by buying a product or service, both online and in the store.
As a full-service research institute, we offer you all the research services you may need to run your mistery audit in Italy and abroad.
How it works
Our network of supervisors and shoppers, coordinated by a project manager, expert in a specific industry, develop the strategy, consisting of the following steps:
Research Planning and set up: questionnaire creation, optimisation and in-store inspection planning
Mystery shoppers recruitment and their education in relation to the goals in your stores
Data gathering and analysis: these can be, if required, at disposal of store managers so that they can improve the service/buying experience
Periodic reports provided with key findings of mystery shopping activities
Why you should run a mystery shopping research
Thanks to our mystery audit you’ll:
monitorar and measure service supply
improve relationship with your customers
raise awareness among staff members of what is really important to your customers
gather information from front office activities
monitor the proper implementation of promotional campaigns and marketing strategies
detect specific areas requiring implementation of specific training activities
develop skills of human resources staff on a regular basis
Industries in which we’ve gained experience
We’ve gained experience in this type of research in the following industries: fashion, beauty, personal care services, food and catering, corporate services, B2B.
How to ask for a free initial consultation
If you want to learn more on how to set up your mystery shopping research, contact us for a free initial consultation on the strategic aspects of your market research activity.
You can fill out the contact form, phone at 035 0144618, chat with us on the website, or write us on WhatsApp (link on the top).
Send us a message and we’ll contact you back within 24 hours; instead, if you call us, you’ll speak with one of our experts and you’ll get an instant consultation.
Additional information on Mystery Shopping Research
Mystery shopping (also known as Mystery Audit) is a method used to measure the quality of a service, including the selling of products to consumers.
It’s a strategic tool, adopted by both public and private companies to improve the business performances and the customer satisfaction.
It’s an anonymous inspection, during which the mystery shopper behaves and acts as a common consumer, with a view to measuring the quality of the service offered.to.
It’s a planned and solid method to control and quantitatively measure the efficacy and efficiency of a service, in the right moment when it is provided.
Thanks to this method, you’ll get objective and accurate information concerning the customer experience to be employed for the improvement of your company performances.
The kernel of this method is the activity carried out by the mystery shopper, properly trained to set/create real situations; he/she must also be able to control and track the behaviour of the human resources staff involved in the service provision.
If the customer relationship is of the utmost importance for your company, then mystery audit is strategic to you. The focus is then on the human resources, on whom the quality of the service supply depends.
This method may also be applied in B2B field, to better understand the competitors and their offer, the price and the information given to the eventual buyer during the inspection