Qualitative Market Research: Continuous Project in Healthcare Research with ICare

Project Tags

Qualitative Market Research: Healthcare Research with ICare

October 2019

This project talks about one of our sector specializations , which is the ability to perform qualitative market research in the medical field.

The launch of new drugs and treatment procedures is in fact very often (if not always) preceded by a pre-evaluation with doctors, nurses, patients and caregivers to obtain qualitative feedback (therefore without statistical value).

This type of activity must be supported by an effective network of professionals capable of:

- find medical personnel to interview

- find patients to interview

- organize the fieldwork in a short time , that is, the implementation of the study

- be able to operate throughout Italy , even in areas not usually covered by market research, but close to important hospital medical centers

For Icare we represent a reliable partner in Italy for the continuous execution of these activities.

specialization in language

The studies carried out are mainly focus groups or in-depth interviews (on location or by telephone).

Thanks to our experience in the field of medical market research, we also offer an important plus: the possibility of having a moderator/interviewer who is an expert in the medical procedures and diseases discussed in the research.

This is a great advantage for the client (pharmaceutical company or healthcare research provider) because it allows them to conduct research "on par" with the target, without risking misunderstandings and loss of details.

results

Thanks to our support, the client is able to quickly plan qualitative research on different and disparate healthcare targets in Italy, even for micro targets such as rare diseases and specializations (neurology, hematology, etc.).